I regularly read articles on The Guardian. As I am not a paying subscriber to their digital edition, I see banners that prompt me to support them. The banners almost always catch my eye because they say how many articles I have "read" on their website in the last year. I just opened The Guardian homepage to find I read over 400 articles on their site. I think "read" is a tad liberal because I know I didn't read all the words on all of those articles, but I like seeing the count go up over time.
I was going to share a screenshot of the banner but I cleared my cookies to try and get it to pop up again and now I have lost my count. However, there's another feature about the banners and call-to-actions that I like: they are regularly updated to make reference to prominent news stories and how buying The Guardian helps fund their journalism.
Here are the two introductory sentences on the banner that I saw today:
A new year means new opportunities, and we're hoping 2023 gives rise to some much-needed progress. Whatever happens, the Guardian will be there, providing clarity and independent reporting around the world, [...]
I wonder if other news organisations have a similar approach. This one keeps me engaged. It's always related to current events.
Here is a screenshot of the full banner:
This banner did have a count of the number of articles I have read on their site in the last year, but clearing my cookies erased that count.
Tagged in newspapers, the guardian.