I regularly read articles on The Guardian. As I am not a paying subscriber to their digital edition, I see banners that prompt me to support them. The banners almost always catch my eye because they say how many articles I have "read" on their website in the last year. I just opened The Guardian homepage to find I read over 400 articles on their site. I think "read" is a tad liberal because I know I didn't read all the words on all of those articles, but I like seeing the count go up over time.